Malizia

It was born in the early ’80s with the launch of Malizia Profumo d'Intesa, a complete line of scented and fresh deodorants, available in many different fragrances, designed for a female and young target.
The launch is accompanied by an advertising campaign featuring the very popular jingle “Malizia profumo d'intesa”. Malizia will later become the umbrella brand par excellence, dividing itself into comprehensive lines of personal hygiene and home care products, highly differentiated internally to offer specific responses to as many specific needs, depending on the different target audiences.
Malizia Profumo D'Intesa per Her, Malizia UOMO per Him, are the complete lines of fresh and sensual scented deodorants, available in many different scents with different character.