A family tradition for the famous brand of deodorants and bath foam. It was 1962 when the first Squeeze Classico 67 deodorant appeared on the shelves of Italian perfumeries, innovative both in its formulation and in the original roundish beige bottle. It immediately stands out from the competition because the product is dispensed simply by pressing the package and, from this, derives the name Squeeze (to squeeze in English means "press"). In a short time the numerous fragrances with unique personality, the attractive and recognizable logo composed of a candle that changes color according to the fragrance and the practicality of the bottle, will make it become leader of deodorants in perfumery. A very popular product for men, women and sportsmen who appreciate the freshness of deodorant and are reflected in the values of elegance, dynamism and lightness that characterize the brand. From the Squeeze to the Bath Foam, the step is short: the pleasant fragrances of Breeze are soon found in the Bath-Foam, which respect the physiological pH and natural balance of the skin. Between 1995 and 1996, the distribution of Breeze expanded and entered the Large Retail channel with the gradual introduction of products in supermarkets and hypermarkets throughout Italy. Thanks to continuous research and innovation, Breeze has developed in recent years innovative anti-stains formulas such as those of the Breeze Invisible line that includes a wide range of deodorants Spray, Vapo and Roll on. Their formulas are designed to reduce the formation of yellow halos, protecting the skin for up to 48h. Subsequently, Breeze also launched a line of deodorants and shaving products dedicated to the male world. DRY PROTECTION, FRESH PROTECTION and INVISIBLE PROTECTION: 3 lines of products with sophisticated fragrances unmistakable, inspired by the world of fine fragrance. Discover on the website all products, fragrances and news Breeze!
